Where Design
Meets Function.
Who I am
Hello,
it's me, Donna.
For me, design is about problem-solving — creating usability-focused products and solutions that work in the real world.
I’m a multidisciplinary designer with over 15 years of experience creating thoughtful digital experiences. I specialize in UX/UI and product design, combining strategic thinking with strong visual direction to turn complex ideas into simple, meaningful solutions.
I believe great design is clarity. It’s understanding people, aligning with business goals, and building products that feel intuitive, purposeful, and beautifully crafted.
Over the years, I’ve worked across teams and industries, leading projects from concept to launch while fostering collaborative and structured design processes.
Originally from Finland, now based in Malmö, Sweden — working with clients worldwide.
MY Skills
What I Do
Product Design
Designing end-to-end digital products that align user needs with business goals — from discovery to delivery.
Discovery & Concept Development
User Research & Experience Mapping
Wireframes, Prototypes & Scalable Design Systems
UX/UI Design
Creating intuitive, accessible, and visually refined interfaces that feel effortless to use.
Interaction & Interface Design
Responsive & Adaptive Experiences
Usability, Accessibility & Visual Identity Integration
Design Leadership
Bringing strategic clarity to product direction through structured thinking, collaboration, and clear design processes.
Cross-Functional Collaboration
Stakeholder Alignment
Design Direction & Workflow Optimization
My Design Philosophy
Clarity First
Good design removes friction. I believe in simplifying complexity and creating experiences that feel intuitive, structured, and purposeful.
User at the Core
Design decisions should be grounded in real needs. Understanding behavior, context, and motivation leads to meaningful solutions.
Strategy Over Decoration
Aesthetic choices must support function and business goals. Design is not styling — it’s structured problem-solving.
Built to Last
Scalable systems, accessibility, and thoughtful execution ensure products evolve sustainably over time.
Selected Work
Design That Solves
Real Problems
Sportsbook Platform
Led brand and visual experience design for a scalable sportsbook platform used by international operators.
Brand Strategy & Visual Identity
UI Framework & Design Systems
Multi-Market Adaptation
Scalable Design System
Led the creation and implementation of a unified design system to improve consistency, scalability, and collaboration across the product ecosystem.
Design System Architecture
Component Library & Documentation
Cross-Team Implementation
AI-Assisted SaaS Dashboard
Designed an AI-augmented workflow to accelerate early-stage SaaS dashboard prototyping and feature validation.
Structured AI Prompts
AI-Generated Wireframes
& Data Patterns
Refined & Systemized in Figma
Data Visualization Platform - Market Data Interface
Designed a responsive data visualization platform transforming complex agricultural market data into clear, actionable insights across mobile and desktop.
Information Architecture
Data Visualization & UI Design
Responsive System & Visual Consistency
Brand Identity & Website Development
Developed a modern and authoritative brand identity and custom WordPress website for a Finnish law firm, aligning visual direction, UX, and technical execution.
Brand Identity & Logo
UX/UI Design
WordPress Development
My Process
My Creative Workflow
1. Discover
Every project begins with understanding. I dive into your business goals, target audience, challenges, and vision. Through research and discussion, I define the problem clearly before exploring solutions.
2. Define
I translate insights into direction. This includes clarifying user needs, mapping journeys, setting priorities, and aligning design goals with business objectives. A strong foundation ensures intentional design decisions.
3. Design
With strategy in place, I move into concept development, wireframes, and visual exploration. I focus on usability, clarity, and strong visual identity — creating digital experiences that are both intuitive and compelling.
4. Refine
Design is iterative. I test, gather feedback, and refine interactions, visuals, and structure to ensure the solution is seamless, accessible, and scalable.
5. Deliver
I prepare detailed design systems, prototypes, and assets for smooth implementation. With my front-end understanding, I ensure design and development stay aligned.
6. Evolve
Great products grow. I support continuous improvement through performance insights, user feedback, and ongoing optimization.